Mario Prada initially focused on crafting exquisite leather goods, such as handbags, trunks, and travel accessories, catering to the elite of European society. The brand gained recognition for its exceptional craftsmanship and attention to detail. However, it wasn't until Mario's granddaughter, Miuccia Prada, took over in the late 1970s that the brand truly became a global phenomenon.

Miuccia Prada's Vision

Miuccia Prada brought a fresh perspective to the family business, blending traditional craftsmanship with avant-garde design. In 1985, she introduced the now-iconic Prada nylon backpack, which challenged the notion that luxury had to be rooted in traditional fabrics. The backpack became a symbol of modern luxury, appealing to a younger, more unconventional audience.

Expansion and Influence

Under Miuccia's leadership, Prada expanded its offerings to include ready-to-wear clothing, footwear, and accessories. The brand's minimalist aesthetic, characterized by clean lines and neutral tones, set it apart from the ornate styles of the time. Prada's influence extended beyond fashion, as the brand became a cultural touchstone, frequently collaborating with artists and architects.

Prada Today

Today, Prada continues to push boundaries, blending tradition with innovation. The brand is celebrated for its forward-thinking designs and commitment to sustainability. From its iconic Prada Galleria bag

For those interested in exploring Prada's product offerings, you can find a comprehensive list in this electronic spreadsheet. It includes detailed information about Prada's latest collections and must-have items, making it a valuable resource for fashion enthusiasts.